Do no harm, leave no trace, venture on.

The only thing that is constant is change, and we embrace this philosophy in our product design. If there is a better way, a more eco effective way to do something then we will listen and try.

The products that we have launched with are just the beginning and you can expect to see our ingredients, packaging, and more change over time as we further research, iterate and collaborate with our customers and research institutes to create the best performing, most eco effective range of products available in the world.

If you think we could be doing something better, we want to hear from you. Join the conversation here:

Our packaging

We have chosen to use aluminium tins over plastic due to the fact that Aluminium is infinitely recyclable: Tins can be recycled over and over again without degrading. In fact nearly 75% of the aluminium produced since the materials discovery is still in use today.

We believe that this is good, but still not good enough. We are committed to funding and exploring research in packaging innovations, and listening to our customers ideas, to find a truly cradle-to-cradle packaging solution. You can submit your ideas here:

Our Shipping materials

Our shipping boxes are made from 100% recycled card stock and we manufacture these in the UK using an FSC certified supplier.

Our Ingredients

Our ingredients are all natural and we outright do not use mineral oils, or any other crude oil derived ingredients in our products. Nor do we use parabens, phthalates, or synthetic fragrances.

We have a responsibility to source and buy from raw material suppliers that produce ingredients in a sustainable way, respect the environment, the animals and the people living and working in the supplies’ region.

We are always looking at ways to improve our ingredients supply chain and ingredients themselves. If you have an idea on how we might do better, get involved and submit it here:

Cruelty Free

We do not test our products on animals. We also only buy ingredients from suppliers that do not test on animals. Nor do we distribute to countries that require animal testing for compliance.

Ocean Safe

Our formulas are safe for marine environments, and we do not use plastic in either our tins or shipping materials. You can fully recycle anything you receive from us.

Naturally Fragranced

We leave our products naturally fragranced. They still smell great, but are better for your skin and the environment.

We think you’ll love our effective, all-natural hair styling products. But if not, you can send them back within 30 days for a full refund, no worries.

Have your items delivered next day anywhere inside the United Kingdom, free of charge.